What is Image Tracking in AR?
Image tracking is a technique where a physical image — such as a poster, brochure, or product package — becomes a marker for digital content. When scanned with a smartphone or AR-enabled device, the system recognizes the image and overlays interactive 3D Visuals, videos, or animations.
Why Does It Matter?
- Marketing & Branding: Ads and posters unfold into 3D demos or videos.
- Education: Textbook images turn into interactive diagrams.
- Retail: Product labels provide instant tutorials or reviews.
- Events: Flyers and banners showcase live updates or trailers.
How Does It Work?
Scan the AR-enabled QR code, get redirected to the app, and then experience the AR magic in real time.
The Future of Image Tracking
As AR grows, image tracking will bridge the gap between print and digital. From business cards to large campaigns, it offers dynamic engagement using just a smartphone — making it a powerful tool for storytelling, branding, and learning.